I learned how important an emotional connection was in communicating with an audience when I was giving inspirational talks at a local Unitarian Universalist church I used to belong to in the 1990s. A minister told me all about touching head and heart in every sermon to give folks “something to take home with them.”…
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Multi-Path Approach to Writing
Whether it’s shorter form essay or blog writing, or your first story masterpiece of hundreds of thousands of words, it can sometimes feel like climbing a really steep mountain (with no trail, mind you) to get from beginning to end. I’ve found myself procrastinating on writing my blogs (I know, having more than one could…
Strategies for Workload Underwhelm
One of my editing colleagues (from the north of Scotland, yet!), Sara Donaldson, wrote a post on prioritizing her workload because she’s been overwhelmed. Great advice (and sweet puppy picture as a bonus!). Meanwhile, I’m seriously twiddling my thumbs when it comes to billable work right now. This situation generally leads me into 1) fear, and…
Marketing Your Editorial Services
Yeah, I know too many of you have kind-of a “no” answer to that, at least in terms of any kind of plan. Many of my editing and design colleagues are introverts who would much rather deal with clients one at a time, do the work, and collect their fee than play the sales game.…
Finding Your Client Match
I had a project recently where I totally miscalculated my suitability to the client’s needs. I lost money because of it because I had to spend way too much time dealing with the client mismatch itself. There’s the scope fog for the job itself (conflicting scopes from different client representatives), and then there’s scope creep…