Awhile back, an author client of mine emailed me, asking about marketing himself as a copyeditor/proofreader. He was planning to leave academia and NYC to head west for the mountains and a more rural lifestyle. Way cool idea! My response turned out to be a pretty nice synopsis of connections and resources for someone starting…
Marketing
Marketing Your Editorial Services
Yeah, I know too many of you have kind-of a “no” answer to that, at least in terms of any kind of plan. Many of my editing and design colleagues are introverts who would much rather deal with clients one at a time, do the work, and collect their fee than play the sales game.…
Not What Do You Offer? But Why?
I know most folks in freelance businesses focus on what they have to offer, presenting their services like products on a shelf in the store and advertising the availability and quality of those same services through social media and/or advertising. But before you put those services on the shelf, make sure you’ve asked a couple…